Marketing is an everlasting subset of business and virality. Regardless of the era, functional marketing will always be needed. Whether you prosper it today or wait for everybody to catch up is a choice. However, if you possess a brand that you’re absolutely passionate about, you need to learn multiple marketing strategies to keep up with the evolutionary marketplace. In this post, you will discover 9 marketing strategies that will help you sustain and go viral in the coming years.
If we dive deep into every type of marketing currently available, we will be here all day and perhaps night; it will still not be enough because marketing today has become a diverse contemplation. Nevertheless, just because there are many options doesn’t mean they are all rewarding. Hence, we have conducted a comprehensive study and picked the nine best strategies to outlast everything else. You can thank us later in the comment section. Let’s begin!
Strategy #1: Content marketing
What is the first thing you notice when you pick up any device? Content! The lock screen, wallpapers, applications, etc., are various types of content presented to you. Content marketing is the branch that focuses on creating content and distributing it across platforms to the target audience. It could be in any shape or form as long as it fulfills its purpose. Some widely acknowledged forms are blog posts, newsletters, podcasts, social media uploads, and videos. If you’re using these approaches, you are involved in content marketing.
The content game is fruitful; when you upload any content that adds tremendous value to the consumer, you gain attention—which is the most crucial currency in today’s world, more than the dollar or crypto. In order to stay ahead of the game, keep focusing on creating valuable content that is easy to digest—you will be rewarded sooner or later.
Strategy #2: Social media marketing
Social media strategy is a subset of content marketing, but it is a massive world on its own. According to statusbrew.com, there are two stats you need to concentrate on:
- Nearly 60% of the world’s population uses social media
- The number of active social media users increased to reach 4.55 billion. (1)
Your audience is using social media platforms; you must take advantage of them. If you aren’t online yet, get started because 4.5 billion people are waiting to buy your product/services. There are many platforms with billions of users, Instagram, Meta, LinkedIn, Twitter, YouTube, etc., to name a few. Conduct some research and find out where your target audience hangs out. Furthermore, create a page on those platforms and regularly create valuable content. Explore and use the diverse functionalities of each platform to make your content as creative, entertaining, and practical as possible.
Strategy #3: Email Marketing
An infamous proverb in the marketing space reads, “Money is in the list.” It is especially true when you get your target audience’s email addresses. Think about it for a moment, what is the purpose of marketing? To get in touch with the people who will buy your products and services. With email marketing, you are kicking it up a notch and having a conversation with your potential customers directly. The best sales are the second ones because they are easier than the first and build customer loyalty. When a customer buys something from you, they trust you, and now, if you come up with a new product or service, you can display it in front of them and make sales left and right.
Email marketing is free to set up. You can make an account on platforms like Mailchimp, convert kit, HubSpot, etc., which provide free email handling services. Create a simple landing page with your service listed on it. Give something for free, maybe an ebook or pdf, etc., in exchange for their email address. Now use MailChimp to send weekly emails to your customers, educating or upselling them on your premium products and services.
Strategy #4: Search engine marketing
Google is one of the largest search engines in the world, as 76% of searches are conducted on it. There are 3.7 billion searches every day on Google itself. Hence, search engine marketing is one of the most critical strategies to adopt in 2023.
When someone searches for a particular query on a search engine and your website or landing page shows up, they will click on it and hover through it. Two distinct ways to rank up the search engine are:
- Search Engine Optimization (SEO): Optimizing your websites using various keywords so that your website shows up whenever someone searches those keywords or terms.
- Pay Per Click: You pay Google or Yahoo to display your website on the top for specific keywords. You only pay when someone clicks on the advertisement, hence the name.
Search engine marketing is a long game, and you have to analyze what works for you using trial and error.
Strategy #5: Inbound Marketing
The inbound marketing approach is different than other marketing formats. It revolves around the idea that you don’t run behind customers telling them to use your product/services; instead, you educate them and guide them through the problem that could be resolved by using your product/service.
Once the customer is convinced that their problem can be solved in many ways, and one of them is your product, they are more likely to pick you over others because you educated and enlightened them about their problems, so they trust you understand their situation better.
There are many ways to educate the audience, including creating valuable content and sincerely helping them through the process. Whether they pick your product or someone else’s is a choice.
Strategy #6: Video Marketing
As the name suggests, video marketing is a form of marketing that involves you creating and uploading content in video formats. It could be about educating your customers, revealing products, entertainment, etc. Short-form videos are popular because nobody has time to sit and watch a full-length video. Get your point across in 30 seconds, or else the customers are not interested.
Video marketing demands creativity because if everybody is doing the same thing, the customers cannot differentiate you from others—make the videos fun and knowledgeable.
Strategy #7: Referral marketing
Referral marketing applies to your existing customers. You provide some incentives to your customers to bring their friends on board. When you own an application or software, then it becomes easier. Provide valuable points or cashback to your customers for every new customer they bring on board. This way, you can quickly expand your customer base without investing much money in marketing.
Strategy #8: Influencer Marketing
The rise of social media has created unlimited influencers across multiple industries. They’ve already created content and gained attention from people. Your job is to monetize their audience by reaching out to them and signing a contract. You ask them to review and promote your product/service to their audience in exchange for money or any other incentive. YouTube is one of the best ways to find influencers and collaborate with them.
Strategy #9: Affiliate Marketing
One of the most successful companies that executed affiliate marketing is Amazon. The idea behind affiliate marketing is this: You have a product that costs $100. You bring people who will do all the marketing and promotions for you, and in return, you give them a percentage of the sale, typically 5%-10%, or more if you’re feeling generous.
Affiliate marketing is a great way to gain instant exposure, and you only pay after a sale has been made, so you lose nothing, as you keep the remaining 90% of the profit. Digital products can take full advantage of this strategy because you create the product once and get paid forever.
These are the nine most helpful marketing strategies to make your brand go viral. You can use one or all of them, depending on your execution scale.
Which marketing strategy did you resonate with the most? Let us know in the comments below.
Resources:
- 100+ Social Media Statistics For 2022 [+Infographic] – Statusbrew Blog. https://statusbrew.com/insights/social-media-statistics/
